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Profit plugin for WooCommerce

Better analytics for WooCommerce.

See your true profit after product costs, shipping, ad spend, fixed expenses and more. By day, product and channel, inside your WordPress.

Start 7-day Pro trial Try the live demo
  • Built for WooCommerce stores
  • Your orders and customers stay on your own site
  • No card needed
  • 7-day money-back guarantee

After the trial you keep the free version, so nothing is lost. Pro is $49 a year, about $4.08 a month, plus VAT where it applies.

Sample data from Saltmarsh Ceramics, a demo shop. New order #4817, a Tide mug for $34.00, at 2:48 PM. Kept today, estimated: $76.85, $71.12 ahead of yesterday at the same hour.

Works with WooCommerce. Ad spend comes in from Meta, Google Ads and TikTok, and payment fees from Stripe, WooPayments and PayPal Payments.

WooCommerce shows your sales, not your profit.

In August our sample shop sold $42,180. After product costs, shipping, fees, ads and running costs it kept an estimated $5,750, about 14 cents on the dollar. The sales figure alone hides that.

Sample data

WooCommerce shows$42,180in August sales

Balanik shows$5,750kept, estimated

14¢ of every $1 was kept, after every cost and ad: $5,750 in August.

Where each dollar of August sales went:

What you kept up top, and the six numbers behind it.

Open Balanik and the first figure is your profit after ads. Under it sit revenue, orders, average order, ad spend, margin and MER, each compared with last month.

OverviewAugust vs JulySample data
Profit in August, after ads $5,750 ▲ $1,500 vs July
  • Net revenue$41,020▲ 8.8%
  • Orders628▲ 7.7%
  • Average order$65.32▲ 1.0%
  • Ad spend$11,8403.7% more than July
  • Profit margin14.0%▲ 2.7 pts
  • MER sales per $1 of ads3.46×▲ 4.9%break-even 2.33×
Sample data. Profit after ads, ad spend and MER are part of Pro. The free version shows profit after product costs, shipping and fees, compared with last month too.

Set it up in four steps

  1. Install the plugin on your WooCommerce store.

  2. Add shipping, payment fees and running costs. Product costs come from WooCommerce, a supported cost plugin, or you add them in Balanik.

  3. With Pro, connect your ad spend: Meta directly, Google Ads with a copy-paste script, and TikTok or others through Windsor.ai or a spreadsheet link.

  4. Open Balanik and see your estimated profit.

Ad spend sync · Pro

Your ad spend, brought in for you.

Connect the ad accounts you use once. Balanik brings in what you spent by day and campaign, so your profit after ads is up to date when you open the dashboard. No more copying numbers into a spreadsheet.

  • Meta Ads

    Connected directly with an access token. Daily spend for each campaign.

  • Google Ads

    Paste a short script into Google Ads and set it to run hourly. It sends your spend each time.

  • TikTok and more

    Through Windsor.ai or a spreadsheet link, for TikTok and other ad platforms.

Sample data from Saltmarsh Ceramics, a demo shop. Meta ad spend today so far: $222.00 of $360 planned, synced at 2:48 PM. September so far: MER 3.71×, break-even MER 2.30×.
  • Spend lands on the day it was spent, next to that day’s orders.
  • Tie campaigns to the products they promote and see each product’s profit after ads.
  • MER next to your break-even MER shows if your ads, together, pay for themselves.
  • Spend refreshes while the dashboard is open, or every hour in the background if you switch it on.

Your true profit, every day.

Open Balanik and see what each day kept after product costs, shipping, payment fees, ad spend and fixed expenses. Leave the live view open and it checks for new sales every 30 seconds, with today next to yesterday at the same hour.

What you keep todayMon, Sep 28 · 2:20 PM

Sample data

$71.59

+$5.26
$56.29 ahead of yesterday
29%

of today’s $250 target$178.41 to go

Latest order #4816 · 1:51 PMHarbor pour-over set, Tide mug · $123.00

Prefer email? Switch on a short daily or weekly summary, sent around 7 in the morning.

Which channels and products make you money.

Each channel shows what it kept you after its own ad spend. Each product shows its profit after the ad spend you assign to it. Open any order to see where the money went: $123.00 in, $60.31 left before ads and running costs. You also see the profit before ads that repeat customers bring.

Spot what’s costing you profit.

Balanik puts urgent reorders and loss-making products at the top of a short list. It spots ads that cost more than a product earns, and shipping you pay for but don’t charge.

Thinking of raising a price? Test it first and see what you’d keep, based on your recent sales.

Balanik keeps your orders and profit on your server.

It runs inside your WordPress. Pro checks its licence and updates with Freemius, and otherwise connects only to the ad accounts and spend feeds you choose, which only bring your ad spend in.

Your payment provider and shipping company still see your orders, as they do today. Built by a WooCommerce store owner who wanted the same.

What you get

  • Measure and grow your profit, in one plugin

    Profit after every cost and ad, by day, order and product, plus what to fix first.

  • Try Pro free for 7 days

    No card needed. If you don’t upgrade, the free version keeps working, so you never lose your numbers.

  • Your winning products stay yours

    Orders, customers and profit stay on your server. Ad accounts you connect only bring your spend in.

No ads? Pro still shows your true profit after running costs, what returning customers are worth and what to fix first.

A price that doesn’t grow with your orders.

Three profit tools we compared start at $25 to $39 a month and rise with your order volume, up to $249 for the largest plan. Balanik is $49 a year for one store, whatever your order volume, and it keeps working if you cancel.

A monthly profit tool

$25–$249

a month, rising with your orders

Balanik

$49

a year, whatever your orders

Competitor prices checked in September 2026.

7-day free trial · no card needed

Balanik Pro

$4.08/month

billed yearly at $49 · save 31% against monthly · one store · plus VAT where it applies

  • Profit, live view, what to fix and ad spend in one plugin
  • No per-order fees, whatever your order volume
  • Your store data stays on your own server
  • One WooCommerce store, with updates and email support
  • Renews yearly. Cancel anytime and it keeps working; only updates and support stop.
Start 7-day Pro trial
  • No card needed
  • Keep the free version after the trial
  • 7-day money-back guarantee
Or buy Pro now

Also monthly at $5.99, or $129 once for lifetime.

Checkout, VAT and invoices are handled by Freemius, our reseller. VAT is added where it applies.

Start free. Go Pro for deeper insights and ad sync.

The free version shows what every order and product keeps. Pro syncs your ad spend and adds deeper insights: running costs, live view, channels, customers and what to fix first. After the trial you keep the free version.

FeatureFreePro
Profit after product costs, shipping, payment fees and refundsIncludedIncluded
Profit by day and “From revenue to what you keep”IncludedIncluded
Every product’s profit, with a Losing money listIncludedIncluded
“Explain this profit” for any orderIncludedIncluded
Product costs from WooCommerce, cost plugins or CSVIncludedIncluded
Any period: today, weeks, months, years or your own datesIncludedIncluded
Comparison with the period before or the same period last yearIncludedIncluded
How many customers came back, and where orders came fromIncludedIncluded
Ad spend from Meta, Google Ads and TikTok, and profit after adsNot includedIncluded
Running costs such as rent, apps and staffNot includedIncluded
Live view, today against yesterday at the same hourNot includedIncluded
Opportunities: what to fix, price simulator, stock runwayNot includedIncluded
Channels, Insights, and what returning customers are worthNot includedIncluded
Daily or weekly summary email and CSV exportsNot includedIncluded
PriceFree$49/yr
Start 7-day Pro trial

No card needed. After the trial you keep the free version. Pro is $49 a year, $5.99 a month or $129 once, plus VAT where it applies.

No ads? Pro shows your true profit after running costs, what your returning customers are worth and what to fix first.

Before you buy

What happens after the trial?

After 7 days, Balanik switches to the free version, which keeps working: profit after costs, every product’s profit and “Explain this profit” for any order. Nothing is deleted, and your Pro settings come back when you buy. Pro is $49 a year or $5.99 a month, and renews until you cancel. Cancel anytime: Pro keeps working, only updates and support stop. Or pay $129 once for lifetime, with updates included.

Will it work with my store?

Balanik is built for WooCommerce, including stores on the newer order storage (HPOS). Orders in another currency are left out, with a note.

What doesn’t it do?

It can’t name the ad behind each sale, only the channel.

Can I get a refund?

Pro has a 7-day money-back guarantee. If an issue makes it unusable for your store within 7 days of paying and we can’t fix it, you get a full refund. The free trial lets you check it on your own store first.

How do I get the plugin?

Start the free trial and Freemius emails you the download link and your licence key. No card needed.

Try it on your own store.

Free for 7 days, no card needed. Then $49 a year.

Start 7-day free trial Try the live demo